Project Scope: Visual Identity, Packaging | 2021
Details: Client project
Brief: Nolemo is India's first brand to focus on the health of pregnant women. The brand name stands for "Nothing Less Nothing More" and the brand prides in its ingredients and the product formulation. Nolemo was stated to launch with two products in tier 1 cities in India. I was approached with creating the brand identity and the packaging for the products.
Challenge: Since the brand was supposed to be one of the first of its kind in the market, it was important to educate the customer about it and also gain their trust.
Solution: The brand identity is structured to feel warm and inviting. The round edges of the logo give a friendly touch. The color palette and typeface provide tranquility. To gain trust and educate the customer, the bottle label has a section "Why Nolemo" explaining the beliefs of the brand. The illustrations on the label are hand drawn to lend approachability and make the brand more humane.
