Project Scope: Print Design, Packaging | 2022
Details: Group project done at Domus Academy, Milan in collaboration with Danone
Role: Brand strategist, Visual designer
Award: Winner of A New Design for Vitasnella
Presented at Bahcesehir University, Istanbul as a case study
Insight: Women want to feel good about themselves, in body and mind, free to choose what is best for them!
Opportunity: To make Skyr and Cottage Cheese as hero products and build an emotional connect with the customers to increase brand loyalty
Visual Style: The new visual language paints a natural and appetising image through the use of brushstrokes and earthy, wooden tableware. The purple brush stroke is consistent across product ranges, expressing a strong brand identity and providing high visibility on shelves.The logo is restyled to mono linear with round edges to make it friendly and increase legibility.
Concept: To differentiate between SKUs, a bowl has been used for high protein products (Skyr and Cottage Cheese) whereas a spoon for the yogurt packaging. To empower women to make better choices for themselves, the front side of the label has the protein content indicated in bold typography and the benefits on the left of the imagery. The products Skyr and Cottage Cheese being new in the market, there is a need to educate the customers and establish brand transparency.
