Project Scope: Visual Identity | Jun'24
Details: Client Project
Brief: Malli is more than a clothing label — it’s a philosophy. A fashion brand built around modularity, sustainability, and self-expression for women who live layered lives. The branding needed to reflect this essence: bold yet soft, timeless yet evolving, grounded yet elevated.
This project presents the visual identity system created for Malli — a brand for women who are constantly balancing ambition, creativity, and care. The design direction is rooted in elegance with an edge: clean typography, intuitive layout systems, and a distinctive palette of burnt orange, deep black, and off-white.
