Brand Story: Mag believes that every body is a beach body. The brand is aware that finding the perfect swimsuit can be a challenge, especially when the fashion industry often excludes or ignores diverse shapes and sizes. Hence it created a swimwear line that celebrates all bodies and empowers people to feel confident and comfortable in their own skin.
Brand Messaging: The brand messaging is edgy, and empowering. It challenges the norms and expectations of the fashion industry and society. It inspires confidence and self-love in its customers and invites them to join a crew of people who don't care about what others think.
Visual Style: A certain oomph factor is added to the brand via the usage of doodles in the form of arrows or circles and underlining. Circles and underlines will be used to highlight things whereas arrows would be used to point out things.
